Archive for March, 2010

Marketing, Producing and Financing

To be successful in any business endeavor, every firm should be able to succeed on all of these three major functions – marketing, producing, and financing. These three functions are not only important to ensure that the business is able to provide the supply needed to sate the demand of consumers but they are also directly related to the survival of the firm.

Marketing is the activity done to engender the demand from customers. Usually, customers are not aware of their need for a product until it is created. This awareness can be created by performing marketing techniques to make orders of the product to keep on coming. Marketing can be done in different ways such as advertising, sales promotion, and product visibility.

Producing is the activity done to create the product that will be given to the customer to satisfy his needs. Once the demand for the product is created, it is essential to meet this by producing the right volume of product that will cater to all the needs of the consumer group.

Financing always run on the background of all the company activities. This function works by determining whether the business is earning or losing. It is also responsible for knowing when to pay mortgages and debts, and in collecting the money that the company needs to survive.